Porsche: From a bumpy start to an engaged community

Piet Kleeßen

In the rapidly evolving landscape of web3, established brands are seeking innovative ways to connect with their audience and build vibrant communities. Today, we delve into Porsche's  journey into web3, navigating through initial challenges to create a passionate and engaged fanbase 🚘. Let's take a closer look at their smart approach and exciting initiatives that have solidified their position in the blockchain world! 💡

The Bumpy Start and Resilience 🚧

Porsche's first step into the world of web3 was met with mixed reactions. Critics questioned their initial plan of selling 7,500 NFTs for 0.911 Eth. each. However, instead of disregarding the feedback, the Porsche team showed remarkable resilience. They listened to their community, took a step back, and reevaluated their strategy. In a bold move, they decided to halt the NFT minting process after selling 2,363 NFTs. This decision spoke volumes about their commitment to understanding their audience and adapting their approach.

Engaging the Community 🤝

Porsche recognized the importance of actively engaging with their followers in the digital realm. Their Twitter account became a hub for regular updates and news. But they didn't stop there! Embracing the power of community-building, they established a dynamic Discord community, which quickly flourished with an impressive 14,000 members. While some channels served as one-way announcement platforms, Porsche's innovative twist was to provide exclusive access to holders of their NFTs. This token-gated approach enabled fans to connect more intimately with Porsche insiders, including designers, engineers, and even racing drivers!

Holder Perks and Unique Experiences 🎁🚗

Porsche understands that value lies in creating exceptional experiences for their NFT holders. Beyond mere ownership, the perks for holders are extensive and personalized. Holders have the opportunity to take their NFT on a journey of personalization through several phases, resulting in unique and exclusive utility and experiences. Moreover, a recent airdrop, named "PORSCHΞ PIONΞERS CO-PILOT," added even more value to the NFTs by featuring 14 distinct artworks from various artists and partners. These artworks played a significant role in the customization process, providing holders with additional avenues for engagement and creative expression.

Beyond the digital realm, NFT holders have also been treated to extraordinary real-world experiences. From exclusive events like driving on prestigious tracks such as the Porsche Experience Center in Los Angeles, to rubbing shoulders with the Porsche team, the brand ensures that their community enjoys unforgettable moments.

Future Plans and Beyond 🚀🔮

Porsche's commitment to their NFT holders goes beyond the initial launch. The brand is actively developing a roadmap filled with exciting initiatives to keep their community engaged and excited. Virtual workshops with the Porsche team promise a deep dive into the brand's universe, providing invaluable insights and interactions. Holders can also look forward to further airdrops, delivering even more exclusive digital art and collectibles. Additionally, Porsche has plans to offer physical items related to their NFT collection, providing tangible and memorable connections to the brand.

Porsche's web3 journey has been a rollercoaster, starting with a challenging launch but culminating in an engaged and exclusive community. Their ability to adapt, listen to their fans, and offer unique perks has set them apart in the web3 space. By targeting their core fans, Porsche has created a community that feels valued and appreciated. As we eagerly anticipate the evolution of this web3 community, it is evident that Porsche has laid a solid foundation for a promising future in the world of blockchain and NFTs.

The content was primarily produced for Linkedin, enhanced with the help of AI and published here on the metavalue micro-blog.As a leading web3 marketing agency, metavalue helps companies to enter the internet of the future, the web3. Our services range from consulting services such as onboarding workshops or the development of digital products (e.g. NFTs) to communication services such as the activation and management of web3 communities.

Ready to unlock
the power of community?
Let's talk.
Get in touch