The status quo of today’s community industry

Valeria Henkel

The research powerhouse CMX has been diligently tracking the evolution of the community building industry since 2017. Their most recent studies have illuminated intriguing findings that provide a glimpse into the status quo of today's community industry.

🌱 Maturation of Community Management

The community management landscape is in the midst of a significant shift from a growth-oriented phase to a more mature stage. This transition indicates a deeper understanding of the complexities and nuances that come with nurturing communities.

⚖️ Struggling to Measure Value

While businesses recognize the intrinsic value of communities, quantifying that value remains a challenge. The struggle to measure the impact of communities on a tangible level highlights the need for better metrics and evaluation methods.

🌊 The Blue Ocean of Community Software

The realm of community software presents an ocean of opportunities with no clear dominators yet. This untapped potential signifies a wide array of options for organizations seeking the right tools to facilitate their community endeavors.

🤝 Balancing In-Person and Virtual Engagement

The resurgence of in-person interactions is evident, but the virtual landscape is holding its ground as well. The hybrid approach, integrating physical and digital spaces, seems to be the path forward for community engagement.

🎤 Rise of Community-Led Events

Community-led events are rapidly gaining traction. These events, driven by the collective spirit of the community, are becoming a preferred platform for engagement, knowledge sharing, and relationship building.

✅ Sustaining Positive Impact Amid Challenges

Even in the face of economic uncertainties, communities are proving their resilience. Their positive impact on businesses is on the rise, demonstrating their capacity to provide value and support in challenging times.

In conclusion, CMX's recent insights underscore the dynamic nature of the community industry. From maturing community management practices to the growing significance of virtual engagement and community-led events, these findings shed light on the multifaceted nature of building and sustaining thriving communities.

The content was primarily produced for Linkedin, enhanced with the help of AI and published here on the metavalue micro-blog.
As a community marketing agency, metavalue specializes in developing end-to-end community solutions using web3 technologies and cultural approaches. We work closely with innovators from the web3 DACH environment and accompany NFT drops from leading music stars like Cro. With our expertise and network, we support companies in building purpose-driven and sustainable communities.
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